Marketing Management In Turkey: Cases and Challenges

Stok Kodu:
9799758895761
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16x24
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306
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1
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Ciltsiz
Kağıt Türü:
2. Hamur
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%12 indirimli
200,00TL
176,00TL
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9799758895761
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Marketing Management In Turkey: Cases and Challenges
Marketing Management In Turkey: Cases and Challenges
176.00

This collection of Turkey marketing cases had its origin in the fall of 2003 when I arrived at Bilkent University as a visiting professor of marketing in the business school. In preparing course outlines for the coming term, I asked my colleague Ozlem Sandikci where I could find some good Turkish marketing cases that I might use.

This collection of Turkey marketing cases had its origin in the fall of 2003 when I arrived at Bilkent University as a visiting professor of marketing in the business school. In preparing course outlines for the coming term, I asked my colleague Ozlem Sandikci where I could find some good Turkish marketing cases that I might use.

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