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https://www.fidankitap.com/marketing-management-in-turkey-cases-and-challenges-1
Marketing Management In Turkey: Cases and Challenges
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This collection of Turkey marketing cases had its origin in the fall of 2003 when I arrived at Bilkent University as a visiting professor of marketing in the business school. In preparing course outlines for the coming term, I asked my colleague Ozlem Sandikci where I could find some good Turkish marketing cases that I might use.
This collection of Turkey marketing cases had its origin in the fall of 2003 when I arrived at Bilkent University as a visiting professor of marketing in the business school. In preparing course outlines for the coming term, I asked my colleague Ozlem Sandikci where I could find some good Turkish marketing cases that I might use.
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